Swaleha Peeroo is a Senior Lecturer in Marketing and Management at the Université des Mascareignes, Mauritius. She is also the Head of the Doctoral School. She holds a Maitrise Administration Economique et Sociale mention Administration et Gestion des Entreprises from the Université des Sciences Sociales, Toulouse, France and a PhD from the Leeds Beckett University, Leeds, United Kingdom. Her PhD thesis focuses on the use of social media within the retail sector.

She has several conference papers and has published papers in the ABS and ABDC ranked journal: The International Journal of Retail and Distribution Management and the Journal of Marketing Communications. She has also contributed a chapter in the ‘Digital Social Responsibility’ book edited by leading academics at the University of Cardiff, United Kingdom.

She was awarded the ‘Best paper in retail marketing track’ at the Academy of Marketing Conference 2014, Bournemouth, United Kingdom.

She is also a reviewer for the Social Responsibility Journal and the International Journal of Retail and Distribution Management.

Research

Biography

Swaleha Peeroo is a Senior Lecturer in Marketing and Management at the Université des Mascareignes, Mauritius. She is also the Head of the Doctoral School. She holds a Maitrise Administration Economique et Sociale mention Administration et Gestion des Entreprises from the Université des Sciences Sociales, Toulouse, France and a PhD from the Leeds Beckett University, Leeds, United Kingdom. Her PhD thesis focuses on the use of social media within the retail sector.

She has several conference papers and has published papers in the ABS and ABDC ranked journal: The International Journal of Retail and Distribution Management and the Journal of Marketing Communications. She has also contributed a chapter in the ‘Digital Social Responsibility’ book edited by leading academics at the University of Cardiff, United Kingdom.

She was awarded the ‘Best paper in retail marketing track’ at the Academy of Marketing Conference 2014, Bournemouth, United Kingdom.

She is also a reviewer for the Social Responsibility Journal and the International Journal of Retail and Distribution Management.

Dr. Swaleha Peeroo

Research/field of study:
Marketing, Social Media, Customer Engagement, Employer Branding, Talent Management

Publications


Peeroo, S., Samy, M. & Jones, B (2018) “Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement?”, Journal of Marketing Communications, DOI:10.1080/13527266.2018.1482559

Peeroo, S., Samy, M. & Jones, B (2018), “Social Media: from asymmetric to symmetric communication of CSR” in Communicating Corporate Social Responsibility in the Digital Era: The Role of Digital in Communicating and Managing Corporate Social Responsibility; ed. by Lindgreen, Vanhamme, and Watkins. London: Routledge

Peeroo, S (2017), “Empowered Customers in the Grocery Sector: An Analysis of Comments Posted by Customers on Facebook”, PEOPLE: International Journal of Social Sciences, Vol 3, No 2, pp. 2034-2052.

Peeroo, S., Samy, M. & Jones, B (2017), “Facebook: a blessing or a curse for grocery stores?”, International Journal of Retail & Distribution Management, Vol 45 No 12, pp.1242-1259, https://doi.org/10.1108/IJRDM-12-2016-0234

Peeroo, S., Samy, M. & Jones, B (2016), ‘Generating Customer Engagement and Customer Enragement on Facebook Pages of Tesco and Walmart’, IFIP Conference on e-Business, e-Services and e-Society Social Media: The Good, the Bad, and the Ugly! Swansea, UK.

Peeroo, S., Samy, M. & Jones, B (2015), ‘Customer engagement manifestations on Facebook pages of Tesco and Walmart’,  IEEE International Conference of Computing, Communication and Security, Mauritius.

Peeroo, S., Samy, M. & Jones, B (2014), ‘Engaging with customers using social media in hypermarkets and supermarkets: A conceptual framework’,. Academy of Marketing, Bournemouth, UK.

Any further inquiries?

Please contact on the following email: [email protected]