Normada Bheekharry is Head of Department ( Management) for the Faculty of Business and Management. She has delivered modules in both management and marketing for past 13 years and has a keen interest in the study of integrating Information Technology and management/marketing Practices. Specialized in the field of Emarketing, Mrs Normada Bheekharry holds a Master in Business (Electronic Commerce/Marketing) from Victoria University, Melbourne Australia.

Research

Biography

Normada Bheekharry is Head of Department ( Management) for the Faculty of Business and Management. She has delivered modules in both management and marketing for past 13 years and has a keen interest in the study of integrating Information Technology and management/marketing Practices. Specialized in the field of Emarketing, Mrs Normada Bheekharry holds a Master in Business (Electronic Commerce/Marketing) from Victoria University, Melbourne Australia.

Mrs Normada Bheekharry

Research/field of study:
Marketing, Emarketing, Digital Platforms, Artificial Intelligence and customer engagement, Elearning, Sustainable Management

Email:
[email protected]

Research


Mrs Bheekharry area of research, lies in the study of optimizing customers engagement and enhancing customers value through digitalization. She has brought forward her research by participating in several conferences organized locally. Her upcoming projects concern eLearning platforms and its implication in higher education and Sustainable Business Management Practices for Industry 4.0.

Publications


Emig 2019 Supply Chain Management -Marketing Integration a Key Element in the Digital Era

Tec 2019 Bringing Organisation Value Through CRM 2.0.

India Conference 2018: Intergrating IT and Marketing for better Customer Value.

Emig 2017 Harnessing Big Data for Strategic Marketing Decision Making

Any further inquiries?

Please contact on the following email: [email protected]