This programme pursues the course programme of the Diploma in Marketing designed to cover the core skills as well as the soft skills essential to embark for a successful career in the accounting and finance world.

You will be exposed to accounting standards, auditing guidelines as well as accounting for decision making. This will enable graduates to be fully involved at senior level of an organization to work as financial accountants, management accountants or even consultants. In the first year you will be exposed to managerial and basic accounting skills. The second year builds on the knowledge acquired to expose the students to more advanced concepts in accounting, auditing and the legal environment. In the final year, more emphasis is laid on the importance of strategic control concepts and enhancing analytical skills. There is also an opportunity to undertake a work placement within the industry. Some of the key modules taught over the 6 semesters are listed below.

BSc (Hons) Marketing

Faculty of Business and Management

BSc (Hons) Marketing

Course Overview

This programme pursues the course programme of the Diploma in Marketing designed to cover the core skills as well as the soft skills essential to embark for a successful career in the accounting and finance world.

You will be exposed to accounting standards, auditing guidelines as well as accounting for decision making. This will enable graduates to be fully involved at senior level of an organization to work as financial accountants, management accountants or even consultants. In the first year you will be exposed to managerial and basic accounting skills. The second year builds on the knowledge acquired to expose the students to more advanced concepts in accounting, auditing and the legal environment. In the final year, more emphasis is laid on the importance of strategic control concepts and enhancing analytical skills. There is also an opportunity to undertake a work placement within the industry. Some of the key modules taught over the 6 semesters are listed below.

Career Prospects

  • Marketing Manager
  • Customer Care Manager
  • Sales Manager
  • Public Relations Manager

Teaching Methods

Teaching and learning takes place through lectures, tutorials, individual and group projects, seminars and industrial placements. Students are expected to spend a considerable amount of time on private study. Even though the main medium of instruction will be in English, some modules will be taught in French. The dissertation may be written in either English or French. Our aim is to promote bilingual professionals who will have a definite advantage in today’s competitive and globalised job market.

Entry
Requirements

DUST/Diploma Marketing

Any other equivalent qualifications

Course Structure

Semestre 1

  • Mathematics
  • Effective Presentation Skills
  • Reinforcement de la Langue Française
  • Computer Application in Buisness
  • Principles of Marketing
  • Principles of Management
  • Economics
  • Personal Professional Project (PPP 1)

Semestre 2

  • Techniques d’Expression Orale
  • Business English
  • Workplace Ethics
  • Business Statistics
  • Total Quality Management
  • Business Accounting
  • Introduction to Employment Law
  • Human Resource Management

Semestre 3

  • Report Writing
  • Français: Aspects de la Communication
  • Culture Générale
  • Management of Change
  • Research Methodology 1
  • Marketing management Strategy
  • Operations management
  • Services management
  • Personal Professional Project (PPP 2)

Semestre 4

  • Communication Skills at Work
  • Techniques D’Expression Professionelle
  • Marketing Research
  • Consumer Behaviour
  • Marketing Communication
  • Supervised Project

Semestre 5

  • Advanced English or Advanced French
  • Research Methods 2
  • Strategic Management
  • E-Marketing
  • Strategic International Business and Finance
  • Projet  Personnel  Professionnel  PPP 3

Semestre 6

  • Français des Affaires
  • Effective Interpersonal Communication
  • Global Marketing
  • Relationship Marketing
  • Research Project
  • Industrial Placement (12 weeks)

Mode & Fees

Mode:Full Time (3 years)-full degree programme
Full Time (1 year)-top up degree
Part Time (4.5 years)-full programme
Part Time (1.5 years)- top up degree

Fees:
Local students (Full Time and part time)
No tuition fees
Administrative fees:Rs 5500 / year
International Students(Full time)
SADC countries:Rs 45000 / year
NON-SADC countries:Rs 80000 /year
Full programme-The course is run over 6 semesters (three academic years) on a full time basis and 9 semesters (four and a half academic years) on a part time basis.

Top up programme- The course is run over 2 semesters (one academic year) on a full time basis and 11/2 semesters (one and a half academic years) on a part time basis.

How
to Apply

In addition to a completed application form:
– A letter of motivation
– Academic Results
– Copy of your CV detailing your work history if any

Location

Available at Swami Dayanand Campus

Any further inquiries?

Please contact on the following email: [email protected]