This programme pursues the course programme of the Diploma in Marketing designed to cover the core skills as well as the soft skills essential to embark for a successful career in the accounting and finance world.
You will be exposed to accounting standards, auditing guidelines as well as accounting for decision making. This will enable graduates to be fully involved at senior level of an organization to work as financial accountants, management accountants or even consultants. In the first year you will be exposed to managerial and basic accounting skills. The second year builds on the knowledge acquired to expose the students to more advanced concepts in accounting, auditing and the legal environment. In the final year, more emphasis is laid on the importance of strategic control concepts and enhancing analytical skills. There is also an opportunity to undertake a work placement within the industry. Some of the key modules taught over the 6 semesters are listed below.
Faculty of Business and Management
Course Overview
This programme pursues the course programme of the Diploma in Marketing designed to cover the core skills as well as the soft skills essential to embark for a successful career in the accounting and finance world.
You will be exposed to accounting standards, auditing guidelines as well as accounting for decision making. This will enable graduates to be fully involved at senior level of an organization to work as financial accountants, management accountants or even consultants. In the first year you will be exposed to managerial and basic accounting skills. The second year builds on the knowledge acquired to expose the students to more advanced concepts in accounting, auditing and the legal environment. In the final year, more emphasis is laid on the importance of strategic control concepts and enhancing analytical skills. There is also an opportunity to undertake a work placement within the industry. Some of the key modules taught over the 6 semesters are listed below.
Career Prospects
- Marketing Manager
- Customer Care Manager
- Sales Manager
- Public Relations Manager
Entry
Requirements
DUST/Diploma Marketing
Any other equivalent qualifications
Course Structure
Semestre 1
- Mathematics
- Effective Presentation Skills
- Reinforcement de la Langue Française
- Computer Application in Buisness
- Principles of Marketing
- Principles of Management
- Economics
- Personal Professional Project (PPP 1)
Semestre 2
- Techniques d’Expression Orale
- Business English
- Workplace Ethics
- Business Statistics
- Total Quality Management
- Business Accounting
- Introduction to Employment Law
- Human Resource Management
Semestre 3
- Report Writing
- Français: Aspects de la Communication
- Culture Générale
- Management of Change
- Research Methodology 1
- Marketing management Strategy
- Operations management
- Services management
- Personal Professional Project (PPP 2)
Semestre 4
- Communication Skills at Work
- Techniques D’Expression Professionelle
- Marketing Research
- Consumer Behaviour
- Marketing Communication
- Supervised Project
Semestre 5
- Advanced English or Advanced French
- Research Methods 2
- Strategic Management
- E-Marketing
- Strategic International Business and Finance
- Projet Personnel Professionnel PPP 3
Semestre 6
- Français des Affaires
- Effective Interpersonal Communication
- Global Marketing
- Relationship Marketing
- Research Project
- Industrial Placement (12 weeks)
How
to Apply
In addition to a completed application form:
– A letter of motivation
– Academic Results
– Copy of your CV detailing your work history if any
Location
Available at Swami Dayanand Campus
Any further inquiries?
Please contact on the following email: [email protected]