BSc (Hons) Marketing - Universite des Mascareignes

The course prepares students for careers in Marketing across various sectors by developing both knowledge and practical skills. It aims to produce marketing professionals who can support the growth and digital transformation of businesses in Mauritius, aligning with global priorities like the Sustainable Development Goals (SDGs). By combining theoretical learning with practical competencies, the programme ensures that DULT/BSc graduates are work-ready and employable in organisations of different sizes.

BSc (Hons) Marketing

Faculty of Business and Management

BSc (Hons) Marketing

Course Overview

The course prepares students for careers in Marketing across various sectors by developing both knowledge and practical skills. It aims to produce marketing professionals who can support the growth and digital transformation of businesses in Mauritius, aligning with global priorities like the Sustainable Development Goals (SDGs). By combining theoretical learning with practical competencies, the programme ensures that DULT/BSc graduates are work-ready and employable in organisations of different sizes.

Career Prospects

  • Marketing Manager
  • Customer Care Manager
  • Sales Manager
  • Public Relations Manager

Teaching Methods

Teaching and learning takes place through lectures, tutorials, individual and group projects, seminars and industrial placements. Students are expected to spend a considerable amount of time on private study. The medium of instruction is English.

Entry
Requirements

Minimum Entry Requirements for Undergraduate Courses

Course Structure

Semestre 1

  • • Business Mathematics
    • Reading and Writing Skills
    • Renforcement de la Langue Française
    • Computer Application in Business
    • Social & Environmental Responsibility (SER) 1
    • Personal and Professional Development Planning 1
    • Principles of Marketing
    • Principles of Management
    • Economics

Semestre 2

  • • Effective Presentation Skills
    • Techniques d’Expression Orale
    • Workplace Ethics
    • Business Statistics
    • Total Quality Management
    • Business Accounting
    • Regulation in Marketing
    • Human Resource Management

Semestre 3

  • • Report Writing
    • Aspects de la Communication
    • Culture Générale
    • Research Methods 1
    • Personal and Professional Development Planning 2
    • Social & Environmental Responsibility (SER) 2
    • Operations Management
    • Services Marketing
    • Marketing Management Strategy

Semestre 4

  • • Communication Skills for Work
    • Techniquues d’Expression Professionelle
    • Consumer Psychology
    • Marketing Communications
    • Marketing Research
    • Supervised Project

Semestre 5

  • • Research Methodology 2
    • Personal Professional Development Planning PDP3
    • Advanced English/Advanced French
    • Social & Environmental Responsibility (SER) 3
    • Strategic Management
    • E-Marketing
    • Global Business Development

Semestre 6

  • • Effective Inrterpersonal Communication
    • Français des Affaires
    • Global Marketing
    • Relationship Marketing
    • Research Project
    • Stage (12 Weeks)

Mode & Fees

Programmes

Full Time (4 years)-Beng programme
Full Time (3 years)-full degree programme
Full Time (1 year)-top up degree
Part Time (4.5 years)-full programme
Part Time (1.5 years)- top up degree

Fees (Yearly):

Local students (Full Time and Part Time)
Administrative fees: Rs 9,000
Tuition Fees: Rs 40,000 (Not applicable to eligible students under FTES)
International Students(Full time) – Administrative and Tuition Fees
SADC countries: Rs 49000
NON-SADC countries: Rs 84000

How
to Apply

In addition to a completed application form:
– A letter of motivation
– Academic Results
– Copy of your CV detailing your work history if any

Location

Available at Swami Dayanand Campus

Any further inquiries?

Please contact on the following email: applocal@udm.ac.mu