Mrs. Normada Devi Bheekharry is a Senior Lecturer at the Université des Mascareignes and the Founder and Programme Coordinator of the Master in Sustainable Business Management. She has served at the University since 2006 and was Head of the Department of Management within the Faculty of Business and Management from 2018 to 2021. Over the years, she has taught modules in management and marketing and developed a strong academic interest in the integration of information technology with management and marketing practices.
She holds a Master of Business in Marketing and E-commerce from Victoria University of Technology, Melbourne, Australia, a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom, and a university diploma in digital engineering for higher education and adult learning from Université de Caen. She is currently pursuing doctoral studies under the supervision of Professor Alain Cucchi at Université de La Réunion, within the École doctorale Sciences humaines et sociales.
Her research interests include corporate digital responsibility, artificial intelligence, digital marketing, sustainability and technology-enhanced education. She has presented her work at national and international conferences and has published with Springer Nature and Emerald Publishing.
Research
Biography
Mrs. Normada Devi Bheekharry is a Senior Lecturer at the Université des Mascareignes and the Founder and Programme Coordinator of the Master in Sustainable Business Management. She has served at the University since 2006 and was Head of the Department of Management within the Faculty of Business and Management from 2018 to 2021. Over the years, she has taught modules in management and marketing and developed a strong academic interest in the integration of information technology with management and marketing practices.
She holds a Master of Business in Marketing and E-commerce from Victoria University of Technology, Melbourne, Australia, a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom, and a university diploma in digital engineering for higher education and adult learning from Université de Caen. She is currently pursuing doctoral studies under the supervision of Professor Alain Cucchi at Université de La Réunion, within the École doctorale Sciences humaines et sociales.
Her research interests include corporate digital responsibility, artificial intelligence, digital marketing, sustainability and technology-enhanced education. She has presented her work at national and international conferences and has published with Springer Nature and Emerald Publishing.
Bheekharry Normada Devi
Designation: Senior Lecturer
Research/field of study:
Corporate Digital Responsibility; Artificial Intelligence and Digital Technologies; Sustainable Business Management; Digital Marketing
Email:
nbheekharry@udm.ac.mu
Publications
Bheekharry, N.D. (2026), “Corporate Digital Responsibility in the Context of Corporate Social Responsibility (CSR): An Obstacle or an Opportunity?” In: Sustainable Business Systems: Strategies for Green Supply Chain and Energy Management. Cham: Springer Nature Switzerland, pp. 853–863. DOI: 10.1007/978-3-031-99470-8_86.
Khoyratty, B. and Bheekharry, N.D. (2024), “Integrating Educational Robots as a New Educational Tool for Effective Learning in Mauritius.” In: Proceedings of the 7th International Conference on Advanced Computing and Intelligent Engineering, pp. 335–348. DOI: 10.1007/978-981-99-5015-7_28.
Bheekharry, N.D. (2023), “The Coevolution of Knowledge, Knowledge Management, and Social Competence in Higher Education.” Emerald Publishing. DOI: 10.1108/S2055-364120230000051007.
Khoyratty, B. and Bheekharry, N.D. (2023), “Fostering Digital Sustainability in Higher Education Through e-Learning Concepts.” Springer Nature. The study applies the Technology Acceptance Model to examine e-learning acceptance and sustainable learning at Université des Mascareignes.
Bheekharry, N.D. (2022), “Moving on with Digital Innovation: The Always-Connected Customer.” Springer Nature.
Bheekharry, N.D., Boncoeur, P. and Pirbhai Jetha, N. (2021), “Digital Learning for Millennials: IT in Education and/or IT for Education.” In: Progress in Advanced Computing and Intelligent Engineering. Springer. DOI: 10.1007/978-981-33-4299-6_71.
Bheekharry, N.D. (2021), “Supply Chain Management–Marketing Integration: A Key Element in the Digital Era.” In: Progress in Advanced Computing and Intelligent Engineering, pp. 881–887. Springer. DOI: 10.1007/978-981-33-4299-6_72.
Bheekharry, N.D. (2020), “Optimising Customer Engagement Through Digital Intelligence.” In: Advances in Digital Marketing and eCommerce. Springer. DOI: 10.1007/978-3-030-47595-6_22.
Bheekharry, N.D. and Singh, U.G. (2019), “Integrating Information Technology and Marketing for Better Customer Value.” In: Information Systems Design and Intelligent Applications, pp. 1–9. Springer. DOI: 10.1007/978-981-13-3338-5_1.
Conference Papers and Presentations
Bheekharry, N.D. (2025), “Corporate Digital Responsibility in the Context of Corporate Social Responsibility: An Obstacle or an Opportunity?” Paper presented at ICRPPTPS, Kristu Jayanti College, Bengaluru, India, 21–22 February 2025.
Bheekharry, N.D. (2025), “Conceptualising a Business Model for Corporate Digital Responsibility.” Paper presented at ICDBM-2025, Madurai, India, 14–15 March 2025.
Bheekharry, N.D. (2024), Conceptualising a Business Model for Corporate Digital Responsibility, paper presented at the MTMI International Conference on Emerging Issues in Business, Technology and Applied Sciences, Dubai, United Arab Emirates.
Cucchi, A. and Bheekharry, N.D. (2022), “Corporate Social Responsibility in the Digital Age: A Bibliometric and Text-Mining Analysis of the Concept of Corporate Digital Responsibility.” Paper presented at the 19th International Conference on Corporate Social Responsibility, Université des Mascareignes, Mauritius.
Khoyratty, B. and Bheekharry, N.D. (2022), “Fostering Digital Sustainability in Higher Education Through e-Learning.” Paper presented at the 19th International Conference on Corporate Social Responsibility, Université des Mascareignes, Mauritius.
Bheekharry, N.D. (2020), “Supply Chain Management–Marketing Integration.” Paper presented at the First International Conference on Digital Marketing and eCommerce.
Bheekharry, N.D. and Singh, U.G. (2018), “Integrating Information Technology and Marketing for Better Customer Value.” Paper presented at the Fifth International Conference, India.
Bheekharry, N.D. (2017), “Harnessing Big Data for Strategic Marketing Decision-Making.” Paper presented at E-MIG 2017.
Any further inquiries?
Please contact on the following email: ecoledoctorale@udm.ac.mu